Skills are structured workflows Shadow runs end to end. Ask for the outcome — Shadow picks the right skill and does the work.

• Performance — performance reports, growth audits, root-cause analysis.

• Channels — Meta, Google, TikTok — and Amazon, with PDP audits, copy and compliance.

• Creative — creative strategy, briefs, ad copy and brand-style extraction.

• Research — market research, competitive paid and organic social analysis.

• Planning — A/B test planning, AIO readiness, brainstorming partner.
  
  

All skills are built in and maintained by the system — and you can add custom skills to your toolkit as your team develops its own workflows.