Overview

Google Ads Analyzer dissects your account across Search, Shopping, Display, Performance Max and YouTube — campaign architecture, keyword strategy, bidding and budget — and returns the optimizations a senior paid-search strategist would deliver after a week in the account.

What it does

• Campaign architecture — structure across Search, Shopping, PMax and more.

• Keyword strategy — brand vs non-brand, match-type distribution, search terms.

• Bidding & budget — bid-strategy evaluation and allocation across campaign types.

• Segmentation — device and geographic performance.

• Prioritized fixes — quality score, ad strength and where to act first.
  
  

How to use it

1. Connect Google Ads — link the account (GA4 adds context).

2. Ask for a Google Ads audit — name a period if you want.

3. Shadow analyzes structure, keywords, bids and budget.

4. Get the fix list — ranked and explained.

Run it in-app or from Claude / ChatGPT via the Shadow MCP.

What it needs

A connected Google Ads account. PMax analysis is at campaign level (asset-group data not yet available).

What you get

A prioritized Google Ads plan — architecture, keywords, match types, bidding, budget and PMax — with the highest-impact changes first.

Not the right skill when…

• You want Meta Ads → use Meta Ads Analyzer, instead

• You want ad concepts → use Creative Strategy, instead

• You want a business audit → use Growth Audit, instead