Overview

Competitive Organic Social analyzes how a named competitive set wins organically on Instagram, TikTok and YouTube — returning a creative-strategist's briefing: per-competitor themes, recurring hooks and formats, posting cadence, two deconstructed standout posts each, cross-set patterns and the white space for your brand.

What it does

• Per-competitor themes — the content territories each one owns.

• Hooks & formats — the recurring patterns that work.

• Deconstructed posts — two standouts each (hook, structure, visuals, audio, CTA).

• Cross-set patterns — what the whole set is doing.

• White space — the angle nobody's running.
  
  

How to use it

1. Name the competitive set.

2. Ask for a competitive organic analysis.

3. Shadow studies their IG / TikTok / YouTube.

4. Get the briefing — patterns and your opening.

Run it in-app or from Claude / ChatGPT via the Shadow MCP.

What it needs

A named set of competitors to analyze.

What you get

A creative-strategist briefing: per-competitor themes, hooks, cadence, deconstructed standouts, cross-set patterns and white space.

Not the right skill when…

• You want paid ad research → use Competitive Paid Social, instead

• You want your own content read → use Content Performance, instead

• You want broad trend discovery → use Organic Social Content Research, instead