Overview

Market Research goes past "positive vs negative" to decode the human motivations behind purchase — status signaling, anxiety reduction, tribal affiliation — across public consumer discourse, and returns a structured market-intelligence report.

What it does

• Five-pillar sentiment — how the market really feels, mapped.

• Psychographic segmentation — customer archetypes, not demographics.

• Motivation decoding — status, anxiety, identity and tribe.

• Competitive landscape — positioning and perception.

• Structured report — insight you can build creative on.
  
  

How to use it

1. Name the brand or category.

2. Ask for market research.

3. Shadow analyzes public consumer discourse.

4. Get the report — archetypes and motivations.

Run it in-app or from Claude / ChatGPT via the Shadow MCP.

What it needs

A brand or category to research. Runs on public discourse — no account access required.

What you get

A market-intelligence report: sentiment map, psychographic archetypes and the deep motivations that drive purchase.

Not the right skill when…

• You want competitor ads → use Competitive Paid Social, instead

• You want organic content trends → use Organic Social Content Research, instead

• You want ad concepts → use Creative Strategy, instead